Now through Christmas Eve, the company will match competitors’ in-store pricing on identical items, any time a customer presents a local competitors’ current, valid print advertisement showing the item available for less. In addition, if a customer finds an item sold in Toys“R”Us or Babies“R”Us stores available for less on Toysrus.com or Babiesrus.com, the company will match the online price.
The launch of Price Match Guarantee adds to the strong lineup of consumer benefits being offered by Toys“R”Us this holiday season, such as Free Layaway and Hot Toy Reservation, and solidifies its position as the definitive destination for toy-buying this Christmas. These services are designed to help parents and gift-givers ensure they can get everything on their little one’s wish list – hassle-free and at great prices – all season long.
“We offer great pricing throughout the season, with special deals and sales daily in the weeks leading up to Christmas. And now, with the addition of Price Match Guarantee, our customers can have no doubt they are getting the best competitive value at Toys“R”Us this holiday,” said Richard Barry, Senior Vice President, Chief Merchandising Officer, ToysRUs, U.S. “This assurance, combined with an unbeatable in-stock position on the hottest toys kids want, should compel anyone shopping for a child this Christmas to ask – ‘Why shop anywhere else for toys? Why?’”
In addition to matching competitors’ prices at the time a purchase is made, customers have the opportunity to receive a price adjustment at an RUs store if an item they purchased is advertised at a lower price at a local competitor within seven days of their original purchase, as long as they have a valid receipt. The difference will be given back to the customer in the same form of payment in which the original purchase was made.
Prices will be matched after deducting any ToysRUs coupon savings and other offers from the price. Items known to be widely out of stock or available in limited quantities will be excluded from the company’s Price Match Guarantee. Category offers, “Buy One, Get One” offers, gifts with purchase, percent off discounts and doorbuster items are also excluded. Price Match Guarantee will not be available on Black Friday.