Black Friday sites are the destination of leaked Black Friday ads. At least that what they have been historically. Most Black Friday ads these days are controlled leaks by retailers. Still, the traffic draw to "classic" Black Friday sites is huge.
BFAds just this week revealed some of their traffic statistics to put this in perspective. BFAds.net initiated 16.9 million shopping trips in 2011 holiday shopping season and has more than 900,000 subscribers. The 16.9m number is impressive as this are not page-views or unique users. This are the amount of clicks to retailers.
The new interesting feature of BlackFriday.com is an integrated cashback program. You can get up to 12% cashback on your purchases you make through the BlackFriday.com site. Obviously this rate is variable and depends on retailer and qualifying products. If you want to optimize your savings during Black Friday 2012, it is worthwhile to check out.
We hear at Black Friday Countdown and our parent site I4U.com provide in-depth editorial coverage of Black Friday deals and sales. We are analyzing and track the best Black Friday deals. See already the first leaked Black Friday 2012 Ads.